Social
Media
Marketer.

Education

MBA, Western Governors University

BBA, Marketing, University of Wisconsin-Milwaukee

 

Areas of Expertise

I consider myself a “Swiss Army knife” when it comes to social media, leveraging a broad skill set across various platforms and strategies. My fundamental philosophy is that social media is both an art and a science. This approach requires creative intuition alongside a data-driven strategy. My core areas of expertise lie in people management, social media analytics, and strategic content creation. When building, scaling, and maximizing a social media team, it is important to understand each person’s role, their abilities, and the business objectives at hand. With servant leadership as the cornerstone of every team I lead, I prioritize the efficiency to jump in where needed, as well as the effectiveness to understand the tasks at hand and how best to execute them. Regarding analytics, deeply understanding the data is vital to translating insights into consistently top-performing content and campaigns. I also specialize in the strategic use of employee-driven user-generated content to build authenticity and trust. Additionally, I focus on the humanization of social media content and platforms, developing strategies that make brands more relatable and engaging to their audiences.

 

Professional Activities

For over 11 years, I have specialized in organic social media marketing, working for some of the world's most iconic B2B and B2C brands. My goal is simple: to help businesses strengthen their social media footprint and deliver customer experiences that truly resonate with target audiences. My journey in the professional social media space began when I co-founded a football-themed Twitter account. It quickly grew to over 10,000 followers in the first month and eventually scaled to over 130,000 followers, surpassing many established brands on the platform at the time. This success led to brands reaching out to market their products with us. That moment sparked a realization that this was more than just a fun Twitter account; it was a serious venture into the up-and-coming social media marketing space.

 

To translate these entrepreneurial learnings and pivot to working in-house for a brand, I attended the University of Wisconsin-Milwaukee’s Lubar College of Business to pursue a degree in marketing. Shortly after arriving at UWM, I made my first pitch to the university's Division I athletic department. I explained that if I could grow a football-themed account to over 130,000 followers, imagine what I could do for a D1 athletic department. I was hired on the spot and went on to build, establish, and oversee their student-led social media and content team. While working in sports was a great experience, business school demonstrated that a diversified background was key. As a result of this, I used my summers to pursue internships outside of sports to learn from top social media professionals in different verticals, including roles at Vineyard Vines and Lenovo. I also recognized the importance of campus involvement, networking, and giving back to the community. Outside of my social media work, I connected with like-minded, entrepreneurial individuals through UWM’s Collegiate Entrepreneurs' Organization chapter, eventually becoming president during my senior year. My undergraduate leadership in both the athletic department and student organization was formally recognized when I was named the University of Wisconsin-Milwaukee’s 2019 Rising Star.

 

After graduating magna cum laude from UWM, I honed my skills across diverse industries, joining social media teams at Camping World, the Miami Dolphins, Tala, and WebstaurantStore before stepping into my current role at Jenius Bank. To complement my work experience with further business studies, I attained my Master of Business Administration from Western Governors University, earning an excellence award for my work in Management Communication. Today, I bring this blend of entrepreneurial spirit, multi-vertical corporate experience, and advanced business acumen to every project I work on, all while learning something new every day!