Frank Kugel, BBA
A True Social Media Swiss Army Knife.
Always asking: Who, why, and what?
Hi, I'm Frank.
Currently, I lead the organic social media team and operations at WebstaurantStore, the leading B2B online restaurant supply store. My responsibilities include overseeing social media analytics, collaborations, content creation, publishing, platform and community management, strategic enhancements, and third-party review sites.
With over 10 years of experience in organic social media across various industries, I have worked for some of the world's largest and most iconic brands. My work has reached diverse audiences, from B2B to B2C, at regional to global scales.
My journey in social media began when my friends and I started a football-themed Twitter account, which quickly grew to over 130,000 followers. This success ignited my interest in the business side of social media and led me to pursue a BBA in Marketing from the University of Wisconsin-Milwaukee. Since then, I have been dedicated to helping brands enhance their organic social media presence and deliver exceptional customer experiences.
How My Team Achieved
6+ Million Organic Views
on a B2B Video:
✅ Tailored to audience preferences
✅ Prioritized a user-generated look and feel
✅ Communicated key points quickly
Kevin Edwards, Associate Producer at Rocket Money
"Frank is one of the most talented and capable employees I have had the pleasure of working alongside in my career. His passion and aptitude for social media strategy, along with his ability to juggle multiple roles, consistently elevate the brands he's involved with. Any company would be lucky to have him."
Taylor Wilson, Sr. Manager, Social Media Content & Brand Engagement at Lenovo
"Frank is a unique talent who helped lay the groundwork for our TikTok launch at Lenovo. His proactive approach and knowledge of social media marketing continue to impress me years after our initial collaboration."
Leah Thyne, Associate AD of External Operations at Portland State Athletics
"Frank completely revamped our athletic department's social media efforts, launching and leading a Creative Team that he built from the ground up. His vision and leadership are unparalleled."
David Duffeck, Manager, Global Brand & Owned Media at Tala
"Frank is a strategic thinker and leader who significantly improved our global social media strategy at Tala. His ability to elevate performance while fostering collaboration speaks volumes about his leadership skills."
Jonah Jamroz, Videographer at 1st Phorm
"Frank has been a pioneer in the social media space, developing strategies that continually add value. His understanding of branding and social media trends makes him an asset to any organization."
Josh Lane, Senior Producer at Rocket Money
"Frank is a professional with a fresh perspective on social media and digital content strategy. His expertise, rooted in analytics and creativity, ensures impactful results."
Kelsey Miller, Creative Project Manager at Rocket Money
"Frank led large-scale projects with ease, ensuring all teams were aligned and confident. His leadership and communication skills make him a great asset to any organization."
Morgan Grimm, Communications Manager at Tala
"Frank is a strategic thinker and a collaborative colleague who consistently delivers results. His social media strategies, coupled with his cross-functional collaboration, elevate every brand he works with."
Kenny Jusino, Social Media at Orangewood
"Frank is a natural leader, skilled in managing people and projects with maturity beyond his years. He always ensures his team is informed, efficient, and motivated."
