Hi, I'm Frank.
Social Media Strategist with 11+ years of experience scaling programs that bridge the gap between creative intuition and data-driven strategy to build communities that convert.
✅ Strategic Content Systems
I specialize in humanizing brands by leveraging employee-driven content and authentic storytelling. My framework focuses on building trust and relatability to transform followers into active brand advocates.
✅ Data-Driven Growth & Analytics
Strategy without data is just guessing. I specialize in translating complex social metrics into actionable insights, ensuring every campaign is optimized for high-level execution and a measurable return on investment.
✅ Servant Leadership & Team Scaling
I don’t just manage teams, I build them. By prioritizing servant leadership, I align individual strengths with business objectives to create efficient, high-performing social media departments that can scale with the brand.
✅ Multi-Vertical Experience
Whether navigating the high-energy demands of pro sports or the regulatory precision of FinTech, I adapt my strategy to fit the unique needs of any audience or industry.
Entrepreneur to Strategist
For more than 11 years, I have specialized in social media marketing. I began as an entrepreneur when I co-founded I Live For Football, a Twitter account that grew to more than 10,000 followers in its first month. It eventually scaled to more than 130,000 followers, surpassing many established brands at the time and attracting companies eager to market their products on the platform.
To translate this success into an in-house brand role, I pursued a marketing degree at the University of Wisconsin-Milwaukee. Shortly after arriving on campus, I pitched my skills to the university's athletic department. I explained that if I could grow a Twitter account to more than 130,000 followers, imagine what I could do for a Division I athletic department. I was hired on the spot by marketing director Leah Thyne, to whom I owe a great deal for taking that first chance on me, and went on to build and oversee their student-led social media team. While sports social media was incredible, business school taught me that a diversified background is key. I spent my summers interning outside of sports to learn from top social media professionals in different verticals, including roles at the clothing brand Vineyard Vines and the tech giant Lenovo. I also served as president of UWM’s Collegiate Entrepreneurs' Organization. My leadership in both the athletic department and the student organization was formally recognized when I was named UWM’s Rising Star.
After graduating magna cum laude from UWM, I refined my strategic approach with social media roles at Camping World, the Miami Dolphins, Tala, WebstaurantStore, and Jenius Bank (SMBC). To complement my experience, I earned a Master of Business Administration from Western Governors University, receiving an excellence award for my work in management communication. Today, I bring this blend of entrepreneurial spirit, multi-vertical corporate experience and advanced business acumen to every project I work on, all while learning something new every day.
Livin' the dream.
Here are some of the brands I've had the pleasure of working for:
All logos and creative assets are the property of their respective owners. Their inclusion here does not imply endorsement of my services by these companies; they are used to represent my professional work history.
The Geometry of a Turnaround
"I've failed over and over and over again in my life, and that is why I succeed." — Michael Jordan
Growing up, I struggled academically in nearly every grade, a trend that continued through my sophomore year of high school. While discussing my post-graduation plans, my guidance counselor advised me that college might not be the right path and suggested I consider alternative options. That sentiment was later reiterated at the end of the year when she called my mom to inform her that I had failed geometry. When my mom hung up, I remember the long, hard stare she gave me. She said, very bluntly, that she knew I was capable of so much more than an F. It was the first time in a long time someone had reminded me of my potential, and from that day on, I vowed to her and to myself that I would make a change and focus my efforts on my education.
The first step was putting football on the back burner to attend summer school. While I was never the best player, I had invested significant time in the game, starting every game from fifth grade through my sophomore year of high school. However, the stakes were high heading into my junior year, as my high school allowed summer school grades to replace failed ones. I made it my mission to work as hard as possible in that summer school geometry class; I mastered the fundamentals and asked questions until I understood the how and why behind every concept. I still remember earning an A on the first quiz, then the next, and the next. When I walked out of that hot classroom on the last day, I was smiling from ear to ear after seeing that my final grade was an A. My mom was right; I was so much better than that F, and I wasn’t going to stop there.
Although missing summer football training likely cost me a starting spot on varsity, I still contributed on the field and fully embraced my role on the scout team. More importantly, this shift brought my future into focus; by prioritizing academics throughout my junior and senior years, I earned straight A’s and B’s, leading to my acceptance into the business program at the University of Wisconsin-Milwaukee. I built on that momentum there, even earning an A in calculus, a subject I once thought was way beyond my reach. Through dedication and countless hours of studying, I became the first person in my family to graduate from college early, doing so magna cum laude. After a few years in the workforce, I returned to school at Western Governors University for my MBA, eventually earning an excellence award and becoming the first person in my family to earn a master’s degree. I know what failure feels like, which is why I refuse to accept it as a final result. I approach every challenge with the mindset I discovered years ago: learn the fundamentals, ask the hard questions, and work until the job is done right.
Bachelor of Business Administration, Marketing
Magna Cum Laude | Rising Star Award
Master of Business Administration
Management Communications Excellence Award
The Pitch That Became a Dream Team.
From an initial pitch to three-and-a-half years of growth, it was an honor to lead a pioneering, student-led Division I social media and creative team.
I’m incredibly proud to share this moment, photographed on the left, from one of my final events as the social media lead at Milwaukee Athletics. After a tremendous amount of hard work, we were able to achieve our goal: proving the worth of social media by telling the department’s story in an organic and engaging way.
A huge shout-out to the founding team who made it all possible: Adam, Ashley, Leah, Jonah, Billy, Tommy, and Jenn.
Kevin Edwards
Associate Producer at Rocket Money
"Frank is one of the most talented and capable employees I have had the pleasure of working alongside in my career. His passion and aptitude for social media strategy, along with his ability to juggle multiple roles, consistently elevate the brands he's involved with. Any company would be lucky to have him."
Taylor Wilson
Sr. Manager, Social Media Content & Brand Engagement at Lenovo
"Frank is a unique talent who helped lay the groundwork for our TikTok launch at Lenovo. His proactive approach and knowledge of social media marketing continue to impress me years after our initial collaboration."
Leah Thyne
Associate AD of External Operations at Portland State Athletics
"Frank completely revamped our athletic department's social media efforts, launching and leading a Creative Team that he built from the ground up. His vision and leadership are unparalleled."
Kevin Comstock
Director of Brand and Content at CubeSmart
"Frank's expertise as a manager of organic social is truly unmatched. Frank not only helped build and lead a high-performing team, but also fostered a culture of creativity and collaboration that drove exceptional results."
Jonah Jamroz
Videographer at 1st Phorm
"Frank has been a pioneer in the social media space, developing strategies that continually add value. His understanding of branding and social media trends makes him an asset to any organization."
Josh Lane
Senior Producer at Rocket Money
"Frank is a professional with a fresh perspective on social media and digital content strategy. His expertise, rooted in analytics and creativity, ensures impactful results."
Barbie Jabri
VP of Paid Media at Jenius Bank
"Frank has a rare ability to not only analyze performance, but to provide the context that turns numbers into meaningful insights and clear strategic direction."
Janice Pimentel
AVP of Social Media Strategy at Jenius Bank
"Frank was a steady, trusted partner who made even the hard parts feel manageable. He cares deeply about the craft, the strategy, and the impact, and that passion translates into work that’s both smart and effective."
Sarah Brunke
AVP of Product Marketing at Jenius Bank
"Frank is the consummate professional — wise beyond his years and an absolute pleasure to work with. He has a rare combination of strategic skill, emotional intelligence and approachability, which makes him trusted across teams and levels."
It's 2024...
One of my core content philosophies is providing maximum value in minimal time. I led a strategy that favored raw, short-form storytelling over traditional long-form production. The strategy centered on lo-fi product placement that resonated deeply, including one Instagram Reel that earned more than 6 million organic views.
HRS Field Prep
I launched a behind-the-scenes series featuring the Hard Rock Stadium grounds crew after identifying a high demand for process-oriented content. The segment's high engagement created a new sponsorship inventory stream, resulting in successful monetization by the partnerships team.
VV Check!
Leading the strategy for Vineyard Vines’ 2019 TikTok debut, I capitalized on the viral 'Vineyard Vines Check' to scale the account into a top global brand presence. Through creative direction and tailored storytelling, we established the brand as a pioneer in short-form video.
Okay Not To Be Okay
My team pioneered a league-first mental health campaign built on trust with student-athletes. I directed the creative strategy for the multimedia series, utilizing video, graphics, and audio to deliver sensitive storytelling with lasting impact.
Featured social media projects on this site represent work produced for past employers and are shown here for portfolio purposes. All logos and creative assets remain the property of their respective owners.
